My two cents: I respect Apple as a driving force in innovation (sometimes) but I find their practices (business, marketing, etc) not to my liking. I've been dealing with them for quite a while as an IT professional (more than 40 years) and there is always something with them money wise: always a catch. I try to stay away from them so I don't get sneared into their money hungry scheme. As the saying goes: won't even touch'em (products) with a 10 foot pole!
Respect to their watches, I hope I never find myself in need of using/buying/watever one -- or again, any other of their products. I also hope their very clever marketting techniques and eye candy do not get in the way of my hobby or kill the actual watch industry like when quartz came out in the 80's, putting out of business some good watch companies very much missed today.
My beef is with Apple in general, not with the people, so I hope I'm not rubbing anyone the wrong way. If I do, I apologize.